The 8-Gbyte version of the latest iPod with a bill estimated at $ 43.73 iSuppli teardown analysis led to the product. This is the sixth-generation product, the bill the second lowest of all the members of the iPod line. Based oniSuppli's teardowns of the low-end versions of all six generations of the iPod was just the product of the fourth generation of a less expensive bill at the time of its introduction to $ 40.80.
"Instead of piling on features, as do so many brands with their latest products, Apple's iPod sixth generation has held or even eliminate some of the attributes desired form factor to fit and function," said Andrew Rassweiler, Director and Principal Analyst (Teardown Services) at iSuppli."Apple has to offer, the smaller iPod with a touchscreen, without charge for parts of a strict budget."
For example, the latest Nano makes the camera in the previous generation product.
The low-end model still used by only 8 Gbytes of NAND flash memory to store music or equal to the fifth-generation nano. In fact, because the NAND flash prices stopped eroding significantly in 2008 and continued even Apple's policy of doubling the NAND Flashmemory contents are mainly 2008-2010 2005-2008 saw a setback.
With the move to use a touch screen interface, the sixth-generation nano's Click Wheel to avoid in previous models, rather than the implementation of an advanced, intuitive user interface in a product with an element of quasi-wristwatch of only 1.48 to 1.61 for 0, 35 cm.
Apple sound decisions about the feature to use and maintain the award has helped the sixth-generation nano, battery enoughto play up to 24 hours of music life when fully charged.
Nano nano makes more profits
For an additional cost of $ 1.37 on the bill, the new nano with a combination of materials and manufacturing costs of $ 45.10 with. This corresponds to about 30 percent of their sales price.
As the third generation of the Nano, the average cost for the retail price by 33 percent or about one third of the sale price was. But with its low BOM cost, the new iPodshould command a higher margin than the previous member of the line.
The attached figure shows iSuppli's preliminary summary of the bill and the estimated costs of production for the 4 GB version of the sixth generation iPod nano, broken, broken by the subsystem. Please note that iSuppli teardown evaluation accounts only hardware costs and production and do not take into account other costs such as software, licenses and increase royalties.
Memories of Toshiba andSamsung
The most expensive part of the new nano is the system's memory with 8 gigabytes of NAND flash memory from Toshiba and mobile 512Mbit Double Data Rate (DDR) DRAM from Samsung. At a price of $ 14.40, this section provides some 33 percent of the total BOM of the new nano. While Toshiba and Samsung were the suppliers of specific nano done to iSuppli, Apple could use other suppliers of parts and product storage.
Next is the most expensiveDisplay / Touch Screen module, to $ 11.50, or about 26 percent of the total average list price.
Third on the list is the cost side of the applications / system-core processor, a chip made with Samsung at a price of $ 4.95 or 11.3 percent of the account. The processor is a restricted version of the device used in the previous generation nano, and an advanced 45-nanometer semiconductor fabrication technology.
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